Turn the art of selling into a simple science using the proven tried-and-true techniques of the nation's top sales champion, Tom Hopkins. Tom helps you master the art of selling by presenting: Effective questions that persuade people to buy; Clients' 10 most common money-spending fears and how to relieve them; Substitutes for 8 fear-producing words that make people feel uncomfortable; 5 ways to make a great first impression; Tips on the art of closing the sale.
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