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Tuesday, February 3, 2009

10 P's Marketing Mix by Prof Chris Birch, Professor of Enterprise Development



Prof Chris Birch (Professor of Enterprise Development) from Staffordshire University introduces his first lecture on the Marketing Mix.

10 P's of Marketing Mix

1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical asset
8. Perception
9. Projection and prediction
10.Promise

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