Prof Chris Birch, Staffordshire University, UK, introduces the topic of Pricing as part of the Marketing Mix.
Showing posts with label Prof Chris Birch. Show all posts
Showing posts with label Prof Chris Birch. Show all posts
Tuesday, February 3, 2009
10 P's Marketing Mix by Prof Chris Birch, Professor of Enterprise Development
Prof Chris Birch (Professor of Enterprise Development) from Staffordshire University introduces his first lecture on the Marketing Mix.
10 P's of Marketing Mix
1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical asset
8. Perception
9. Projection and prediction
10.Promise
10 P's of Marketing Mix
1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical asset
8. Perception
9. Projection and prediction
10.Promise
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